Prima Nota Inc. - Sponsorship Proposal
Folk Pancake Festival
Maslenitsa SA 2027
A free, all-ages cultural festival returning for its 3rd year - celebrating Eastern European heritage through food, music, arts and community, 100% volunteer-delivered.
Maslenitsa SA - the community circle dance
In partnership with the Russian-Speaking Women’s Association of SAAbout us
Volunteer-run. Professionally delivered.
Prima Nota Inc. is a South Australian incorporated not-for-profit bringing communities together through large-scale cultural celebrations and high-quality artistic initiatives. Our work centres on cultural heritage, community wellbeing, and inclusive public programming.
Every festival is delivered by the same close-knit team of volunteers you’ll meet on the day - cooking, hosting, and running activities alongside our performers and partners.
Volunteer-Driven, Professional-Grade
High-quality public festivals delivered through coordinated professional expertise and strong community commitment.
In-House Production
All design, campaigns, technical coordination, and creative assets are produced internally by our team.
Proven Track Record
73,000+ organic social media reach in 2025, achieved with zero paid advertising.
Community-First Model
Free public entry events, ensuring accessibility for families and diverse audiences.
Incorporated Not-for-Profit
Established in 2025. Currently pursuing Deductible Gift Recipient (DGR) status.
What is Maslenitsa?
A Full Day of Cultural Celebration
Maslenitsa is a vibrant, full-day cultural festival celebrating Eastern European traditions through food, music, arts, sport, and family-friendly activities. Deeply connected to South Australia’s multicultural fabric, the festival brings together diverse communities in a joyful, welcoming public setting.
Track record
Proven Success
2026 Results
4,320 volunteer hours delivered an estimated $141,555 in community value - no paid advertising budget.
83.8% engagement from non-followers · 2,500 event responses · Supported by Central Audio Visual & SNAP · Community partner: Russian-Speaking Women’s Association of SA · Government and council representatives in attendance.
2025 Results
100% organic reach, no paid advertising - performers travelled from four states.
Facebook: 73,000+ reach, 87,000+ views · Instagram: 14,000 reach, 150% follower growth · Performers from SA, WA, NSW & VIC, plus Venezuelan, Macedonian, Bulgarian and Mexican artists · 19 of 21 survey respondents would attend again · Supported by the City of Norwood, Payneham & St Peters.
Transparency
Governance & Due Diligence
Prima Nota Inc. operates with a strong commitment to transparency, accountability, and good governance. The following documents support due diligence by sponsors, partners, and funding bodies reviewing this proposal.
2027 expansion
New for 2027
The stage programme usually runs for at least 6 hours, and we are ready to consider extra time so that everyone who wishes to can share their talent with the community.
Sports & Wellness
Interactive sports activities and self-defence masterclasses for all ages and skill levels.
Fairytale Quests
Immersive storytelling experiences and interactive adventures designed for children.
Cultural Workshops
Traditional painting, talisman creation, and friendship bracelet making.
Food Expansion
20+ international food vendors, significantly expanding variety and capacity.
Costume Photo Booth - new revenue activity
Professional photo experience in traditional dress ($10-$20).
Audience
Who We Reach
The case for partnership
Why Sponsor Maslenitsa SA 2027?
Community Engagement
Connect with diverse audiences in a positive, welcoming environment celebrating cultural heritage.
Brand Visibility
Event signage, LED screen advertising, social media campaigns, and direct on-site engagement.
Cultural Leadership
Demonstrate commitment to multicultural inclusion, the arts, and community wellbeing.
Marketing Value
Cost-effective reach compared to traditional advertising, with authentic community connection.
Tax considerations: Prima Nota Inc. is currently pursuing Deductible Gift Recipient (DGR) status. Once approved, eligible donations will be tax-deductible; sponsorship arrangements will be structured in line with applicable regulations.
In their words
What People Say
“It was a brilliant event that united so many participants and volunteers.”
“Very colourful costumes and performances - people remembered us from last year.”
“A well-organised event with a wonderful crowd. Everybody was friendly and open.”
Investment options
Sponsorship Packages
Platinum Sponsor
- Premium banner placement near the main stage
- Prominent logo on all digital & print materials
- LED screen advertising - 60 seconds, shown regularly
- Prime booth space
- Recognition in official event speeches
- Complimentary food vouchers
- Exclusive “Platinum Sponsor” designation
- Website and social media prominence
Gold Sponsor
- Logo on event materials & stage banners
- LED screen advertising - 30 seconds
- Booth space
- Recognition in event speeches
- Complimentary food vouchers
- Social media and website feature
Silver Sponsor
- Logo on promotional flyers & digital materials
- LED screen advertising
- Booth space
- Recognition in event speeches
- Complimentary food vouchers
- Social media recognition
Community Partner
- Logo display on event flyers & posters
- Inclusion in social media posts & event program
- Opportunity to display brochures or business cards
- Recognition as a valued community supporter
À La Carte LED Screen Advertising - content supplied by the sponsor or developed collaboratively with Prima Nota to ensure brand alignment.
Custom packages available - contact us to confirm availability and discuss a tailored sponsorship package.
Our team
Who You’ll Work With
Community Partner
Russian-Speaking Women’s Association of SA
Represented by Chairperson Sonia Michailov, the association supports community connection, cultural inclusion and engagement for Russian-speaking women and families across South Australia. We are proud to recognise their partnership and community support for Folk Pancake Festival Maslenitsa SA.
Visit their Facebook pageLet’s
Connect
Sponsorship enquiries: [email protected]
primanota.org.au · facebook.com/festival.maslenitsa · Instagram @folkpancakemaslenitsa