Folk Pancake Festival

Sponsorship Proposal

Limited final sponsorship placements available for Folk Pancake Festival Maslenitsa SA 2027.

About Prima Nota Inc.

Prima Nota Inc. is a South Australian incorporated not-for-profit organisation bringing communities together through large-scale cultural celebrations and high-quality artistic initiatives. Our work centres on cultural heritage, community wellbeing, and inclusive public programming.

What Makes Us Different

Volunteer-Driven Production Model, Professional-Grade Delivery
High-quality public festivals delivered through coordinated professional expertise and strong community commitment.

In-House Production
All design, campaigns, technical coordination, and creative assets are produced internally by our team.

Proven Track Record
73,000+ organic social media reach in 2025, achieved with zero paid advertising.

Community-First Model
Free public entry events, ensuring accessibility for families and diverse audiences.

Incorporated Not-for-Profit
Established in 2025. Prima Nota Inc. is currently pursuing Deductible Gift Recipient (DGR) status.

Наши Ценности

Trust — Building authentic, long-term relationships with communities and partners
Equity — Creating inclusive public spaces where diverse cultures and voices are welcomed

Our Approach

We pair cultural authenticity with professional standards, delivering high-quality, heritage-based experiences through a volunteer-driven production model that prioritises accessibility, excellence, and community impact.

What Is Maslenitsa?

Maslenitsa is a vibrant, full-day cultural festival celebrating Eastern European traditions through food, music, arts, sport, and family-friendly activities. Deeply connected to South Australia’s multicultural fabric, the festival brings together diverse communities in a joyful, welcoming public setting.

Festival at a Glance

• 8 Hours of continuous programming
• FREE Entry for all attendees
• 20+ International Food Vendors
• Major Multicultural Community Festival

Festival Highlights

• Continuous cultural performances throughout the day
• International food vendors representing cuisines from around the world
• Traditional crafts workshops and fairytale quests for children
• Sports activities and self-defence masterclasses
• Traditional costume photo experience
• Live music, dance performances, and cultural demonstrations

Proven Success: Folk Pancake Festival Maslenitsa SA

2026 Results

1,500+ attendees • 15 independent vendors • 9 multicultural performing groups • 4,320 volunteer hours • $141,555 estimated community value

• 97,231 Facebook views (28-day reporting period)
• 83.8% engagement from non-followers
• 2,500 event responses recorded
• Supported by Central Audio Visual & SNAP
• Government and council representatives in attendance

2025 Results

73,000+ social media reach • 92.8% Australian audience • 50+ cultural performers • 13 five-star public reviews

• Facebook: 73,000+ reach, 87,000+ views
• Instagram: 14,000 reach, 150% follower growth
• 100% organic — no paid advertising
• Performers from SA, WA, NSW, and Victoria
• Venezuelan, Macedonian, Bulgarian, and Mexican artists
• 19 out of 21 survey respondents would attend again
• Supported by the City of Norwood, Payneham & St Peters

All outcomes were achieved through a volunteer-driven production model with no paid advertising budget.

Transparency, Governance & Due Diligence

Prima Nota Inc. operates with a strong commitment to transparency, accountability, and good governance. The following documents are provided to support due diligence by sponsors, partners, and funding bodies reviewing this proposal.

AGM 2025 Slides
Organisational overview, governance structure, and strategic direction:
👉 Link to AGM 2025 Slides

Post-Event Report – Folk Pancake Festival Maslenitsa SA 2026
Detailed reporting on audience reach, cultural impact, delivery outcomes, and stakeholder insights:
👉 Link to Post-Event Report

Post-Event Report – Folk Pancake Festival Maslenitsa SA 2025
Detailed reporting on audience reach, cultural impact, delivery outcomes, and stakeholder insights:
👉 Link to Post-Event Report

New for 2027

Extended Festival Experience

8 hours of programming (1:00 PM – 9:00 PM), adding two additional hours compared to 2025.

New Free Activities

Sports & Wellness
Interactive sports activities and self-defence masterclasses for all ages and skill levels.

Fairytale Quests
Immersive storytelling experiences and interactive adventures designed for children.

Cultural Workshops
Traditional painting, talisman creation, and friendship bracelet making.

Food Expansion

20+ international food vendors, significantly expanding variety and capacity.

New Revenue Activity

Traditional Costume Photo Booth
Professional photo experience in traditional dress ($10–$20).

Who We Reach

3,000–6,000 on-site attendees (based on 2025 growth)
100,000+ potential online reach
All-ages, family-friendly public event
92.8% Australian audience

Audience Profile

• Families and local community members seeking cultural experiences
• Multicultural audiences celebrating heritage and diversity
• Young adults, working professionals, and parents
• Tourists and interstate visitors attending Adelaide’s summer festival season
• Geographic reach: Adelaide metro, regional SA, Sydney, Perth, Melbourne

What People Say About Maslenitsa

“It was a brilliant event that united so many participants and volunteers.”

“Very colourful costumes and performances — people remembered us from last year.”

“A well-organised event with a wonderful crowd. Everybody was friendly and open.”

Participants consistently reported a strong sense of community, cultural connection, and inspiration for continued involvement.

Sponsorship Packages

À La Carte LED Screen Advertising

60 seconds — $2,000 (6+ rotations)
30 seconds — $1,200 (4+ rotations)
15 seconds — $750 (3+ rotations)

All LED content is supplied by the sponsor or developed collaboratively with Prima Nota to ensure brand alignment.

Custom packages available. Contact us to confirm availability and discuss a tailored sponsorship package.

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